One embodiment provides a method, including: detecting, on a social media application, a media object comprising at least one image of a final product made from at least one purchased raw product; extracting, from the media object and text corresponding to the social media application post, (i) information related to the final product and (ii) social feedback regarding the final product; determining, based upon the social feedback, that the use of the at least one purchased raw product into the final product comprises positive social feedback; and providing a recommendation regarding the use of the at least one purchased raw product to one or more other individuals, wherein the recommendation is generated using the information related to the final product.