A receive end and a transmit end of a wireless charging system, and the wireless charging system, where the receive end includes a receive coil, a rectifier, and a receive end controller, where the receive coil receives an alternating magnetic field and outputs an alternating current, the rectifier is configured to rectify the alternating current from the receive coil into a direct current, the receive end controller is configured to adjust, based on a target impedance sent by a transmit end controller, a reflection impedance reflected from the receive end to a transmit end such that an inverter of the transmit end implements a zero voltage switching (ZVS), and a bridge arm voltage is a voltage between two bridge arm midpoints of a full bridge rectifier or a voltage between a single bridge arm midpoint of a half bridge rectifier and ground.