An image communication apparatus has, as operation states, a first power state and a second power state with lower power consumption than the first power state. The apparatus comprises a ringing unit that rings according to an predetermined incoming signal from an external; a setting unit that sets whether the ringing unit rings according to the predetermined incoming signal or not; and a control unit that shifts the operation state from the first power state to the second power state based on at least the setting set by the setting unit.