Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. The wireless signals may be received by mobile devices. A remote server may communicate with the mobile device and provide the mobile device with up-to-date content associated with the POP displays. Wireless data collection devices (such as network gateways) may be used to receive data packets from the wireless beacons provide the data packets to the remote server. Accelerometers may be used on the wireless data collection devices to assess movement of the devices. Movement data for the devices may be used to determine reprogramming of the devices after the devices are moved.