A system and method for managing a request for roadside assistance includes receiving an electronic roadside assistance request made from a driver device. A set of available provider entities matching parameters of the request are determined. An electronic roadside assistance solicitation is transmitted to each of the available providers. Electronic roadside assistance offers made by a subset of the provider entities are received, each offer defining a respective offer price and an estimated time of arrival. The received offers are transmitted to the driver device. A response from the driver device indicating an acceptance one of the offers is further received. Electronic payment corresponding to the offer price is also received. A notification to an operator device associated to the provider entity of the accepted offer is further transmitted, the notification indicating the parameters of the roadside assistance request. The system and method are also applicable transportation assistance.