An electronic device is provided. The electronic device includes a display, a processor operatively connected to the display, and a memory operatively connected to the processor. The memory may store instructions that, when executed, cause the processor to obtain a first image including at least one object, detect a designated region in the first image by using the at least one object, display a guide indicating the designated region and a content generation tool on the display, receive a first user input through the display for generating or editing at least one content using the content generation tool, determine attribute information about the at least one content at least partially based on the designated region or the first user input, and store the determined attribute information and the at least one content in the memory. Various other embodiments can be provided.