Provided is a smart golf bag system. The system includes a computing device coupled to a bag and a server coupled to the computing device. The system may include a sensor system coupled to the bag, wherein the sensor system communicates with the computing device. The system tracks golfer data, such as distance hit with each club used in a round of golf, the weather, time of day and the like. The data is stored and aggregated in the server and may be analyzed to suggest clubs based on the distance to the hole, etc.