A plush toy system is provided that can be selectively securable to an object. The system may comprise a main body comprising a fabric cover at least partially defining an enclosed area. A first portion of the fabric cover may comprise a first connectable fabric operable to releasably attach to a second connectable fabric. The system may include a label having a first section fixed to the fabric cover and a second section removably coupled to the fabric cover. The system may also include a second portion comprising a first side and an opposing second side. The second side may comprise the second connectable fabric. The toy may be releasably coupled to the second portion when the first connectable fabric of the fabric cover is joined to the second connectable fabric.