A vehicle control system includes a nearby information acquirer that acquires nearby information of an own vehicle, an automated driving controller that automatically selects and executes a first automated driving mode in which lane change is at least partially automatically performed and a second automated driving mode in which lane change is not automatically performed on the basis of the nearby information of the own vehicle acquired by the nearby information acquirer, and a notification controller that causes an output unit to output information prompting switching to manual driving at a position before a branch point when a condition is satisfied, the condition including that during execution of the second automated driving mode there is a branch point for entering a branch road from a main line when the own vehicle is traveling along a predetermined route.