A process for producing a para-xylene product from a hydrocarbon feed includes: hydrocracking the hydrocarbon feed in the presence of a catalyst to obtain a hydrocracking product; separating the hydrocracking product to obtain a gas stream and a liquid stream, the liquid stream comprising benzene, toluene, xylene, C9+ hydrocarbon, or a combination comprising at least one of the foregoing; separating the liquid stream to obtain a toluene stream, wherein toluene is present in the toluene stream in an amount equal to or greater than 70 wt %, preferably equal to or greater than 80 wt %, more preferably equal to or greater than 95 wt %, based on the total weight of the toluene stream; and reacting the toluene stream with methanol to obtain the para-xylene product.