Provided is an electronic apparatus for location recommendation and an operation method thereof. The operation method includes receiving a placement request regarding a target item in a zone, upon the placement request, recognizing, based on information on the target item, a plurality of locations available for placement of the target item, based on the information on the target item and information on the plurality of locations, recognizing at least one location suitable for placement of the target item among the plurality of locations, and providing information on the at least one location.