A method and an apparatus for pushing target information belong to the field of Internet applications. The method includes: determining, according to target information, a user meeting a condition; determining, for each determined user, a target identifier of the target information and strength of interest of the user in the target information as a push task for the user; determining a push task having the greatest strength of interest or a push task whose strength of interest is greater than a predetermined strength threshold as a target push task; and pushing a target push message corresponding to the target push task to the user. In the present disclosure, a target push task is determined according to strength of interest of a user in a push task, a target push message is determined according to the target push task, and the target push message is pushed to the user.