Systems and methods are provided for receiving, at a first computing device, a user-provided request to activate a new media collection, sending, by the first computing device, the request to a server computer to activate the new media collection, receiving, by the first computing device, confirmation that the new media collection was activated, receiving, at the first computing device, a plurality of content messages associated with the new media collection, receiving, at the first computing device, a user-provided selection of the plurality of content messages for inclusion in the new media collection, sending, to the server computer, an indication of the selection of the content messages for inclusion in the new media collection, wherein the server computer causes the selection of content messages to be included in the new media collection and displayed responsive to a request from at least a second computing device to view the new media collection.