Invention Grant
- Patent Title: Methods and apparatus to associate geographic locations with user devices
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Application No.: US16896176Application Date: 2020-06-08
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Publication No.: US11197125B2Publication Date: 2021-12-07
- Inventor: Steven J. Splaine , Arun Ramaswamy
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight & Zimmerman, LLC
- Main IPC: H04W24/00
- IPC: H04W24/00 ; H04W4/02 ; G06Q30/02

Abstract:
Methods, apparatus, systems and articles of manufacture are disclosed to associate geographic locations with user devices. An example apparatus includes means for classifying a network that connects a user device to an audience measurement entity based on source identifying information transmitted from the user device, means for determining a geographic location associated with an impression indicated by media identifying information, and means for classifying the geographic location of the user device as a home location based on a timestamp associated with the impression, the timestamp retrieved from a database of user profiles.
Public/Granted literature
- US20200304945A1 METHODS AND APPARATUS TO ASSOCIATE GEOGRAPHIC LOCATIONS WITH USER DEVICES Public/Granted day:2020-09-24
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