To control content distribution to plural mobile entities, a device for managing the distribution of the content may determine mobile entities which participate in sharing the same content and which are located in the same region. The mobile entities respectively have a first interface for communication with a mobile communication network and a second interface for forming an ad-hoc network with another mobile entity. A message indicating at least one peer address of a peer mobile entity may be selectively transmitted to a mobile entity. The peer address allows the mobile entity to retrieve at least a piece of the content over the second interface from another mobile entity.