Invention Grant
- Patent Title: Method and system for spam prevention in blockchain advertising
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Application No.: US16236707Application Date: 2018-12-31
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Publication No.: US11200595B2Publication Date: 2021-12-14
- Inventor: Chandan Garg , Meenakshi Shandilya , Jaipal Singh Kumawat
- Applicant: MASTERCARD INTERNATIONAL INCORPORATED
- Applicant Address: US NY Purchase
- Assignee: MASTERCARD INTERNATIONAL INCORPORATED
- Current Assignee: MASTERCARD INTERNATIONAL INCORPORATED
- Current Assignee Address: US NY Purchase
- Agency: Buchanan Ingersoll & Rooney PC
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06Q20/40

Abstract:
A method for adjusting a spam index for a blockchain advertiser based on user consensus includes: storing an advertiser profile related to an advertising entity including at least an index value and an identification value; receiving new blocks in a blockchain, each including a block header and blockchain data values, where a plurality of the data values each includes an advertiser identifier, advertisement value, and a recipient identifier; receiving a plurality of spam reports, each associated with one of the data values and including at least one of: the advertisement value included in the respective data value or a reference value generated by hashing the respective data value; determining a ratio of a number of spam reports to number of the data values that includes the advertisement value; and adjusting the index value included in the advertiser profile according to the ratio.
Public/Granted literature
- US20200211054A1 METHOD AND SYSTEM FOR SPAM PREVENTION IN BLOCKCHAIN ADVERTISING Public/Granted day:2020-07-02
Information query