Invention Grant
- Patent Title: Placement and adaptive transfer of advertising spots in a broadcast network
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Application No.: US16904958Application Date: 2020-06-18
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Publication No.: US11200603B2Publication Date: 2021-12-14
- Inventor: John Paul LeFlohic , Torsten Schulz , Trevor Price
- Applicant: Jelli, Inc.
- Applicant Address: US CA San Mateo
- Assignee: Jelli, Inc.
- Current Assignee: Jelli, Inc.
- Current Assignee Address: US CA San Mateo
- Agency: Van Pelt, Yi & James LLP
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; H04W4/06
Abstract:
A new RFP specification is received for a new broadcast ad campaign. A placement is determined for a new broadcast ad in a suitable position within an ad network inventory based at least in part on the new RFP specification. A transfer of an existing placement for an existing broadcast ad campaign out of the suitable position to a newer position based at least in part on an existing RFP specification is determined.
Information query
