A gaming device that initiates a series of game instances, and controls a display to display a multiplier meter that a) has a plurality of multiplier levels corresponding to respective ones of a sequence of multipliers applying to outcomes of the game instances and b) when a multiplier applies, indicates a current multiplier level. A processor initializes a designated symbol counter, the processor selects symbols for display for a game instance, evaluates the symbols displayed to identify any winning combinations of symbols, and for each winning combination determines an award amount, adds any awards to the win meter, increments the designated symbol counter by a number of designated symbols, changes the current multiplier level upon the designated symbol counter exceeding a defined threshold applying to a respective multiplier level, and updates the multiplier meter to indicate the current multiplier level.