An emergency rescue request notification method using an infotainment system and a system therefor are provided. The emergency rescue request notification method in the vehicle includes detecting an accident of the vehicle, collecting information corresponding to the detected accident, generating an emergency rescue request message based on the collected information, searching for an FM radio channel with the highest receive sensitivity, changing and transmitting a program type of the found FM radio channel to a specific value using an FM radio data system (RDS) message, and transmitting the emergency rescue request message over the found FM radio channel.