Aspects of the present disclosure include systems and methods for profile switching by the computing device. In an example, a computing device may include a memory storing instructions and a processor communicatively coupled with the memory and configured to execute the instructions. The processor may receive a request to initiate a new instance of a website. The processor may also determine a domain name of the website in response to the request. The processor may also determine a first user profile from a plurality of user profiles that corresponds to the domain name based on profile information corresponding to one or more of profile history data, profile favorites data, or administrative settings data. The processor may also launch the new instance of the web site in a browser according to the first user profile.