A method for a frame certainty metric for automatic content recognition. The method includes determining a frame match between media device frames of a media device stream relative to broadcast frames of a broadcast media stream and determining whether to shift the frame match by determining the following: a first frame certainty metric based on a first media device fingerprint and a target broadcast fingerprint; a second frame certainty metric based on a second media device fingerprint sequentially adjacent the first media device fingerprint and the target broadcast fingerprint; a third frame certainty metric based on a third media device fingerprint sequentially adjacent the first media device fingerprint and the target broadcast fingerprint; and a greatest frame certainty metric. The method further includes identifying the media device fingerprint corresponding to the greatest frame certainty metric as a target media device fingerprint matching the target broadcast fingerprint.