Provided is a video display system including: an apparatus of a first user having a viewing right to a given video; a second user apparatus; and a display control section, in which the first user apparatus sends an invitation for viewing of the video to the second user apparatus, the second user apparatus causes the video viewing invitation to be displayed, and the display control section causes the second user apparatus to initiate display of the video synchronously with causing the first user apparatus to initiate the display of the video in a case where the second user has a viewing right to the video and in a case where manipulation for accepting the invitation is input to the second user apparatus.