Accordingly embodiments herein disclose a method for producing 360 degree image content on a rectangular projection. The method includes detecting whether at least one discontinuous boundary is present in the 360-degree image content, wherein the at least one discontinuous boundary is detected using the packing of one or more projection segments. Further, the method includes obtaining one or more reconstructed blocks from the 360-degree image content. The reconstructed blocks are generated from the 360 degree image content. Further, the method includes performing one of enabling at least one in-loop filtering function on the one or more reconstructed blocks of the 360 degree image content when the at least one of image content discontinuous boundary is not present and disabling at least one in-loop filtering function on the one or more reconstructed blocks of the 360 degree image content located around the at least one discontinuous boundary.