A charge control system for a vehicle, which is configured to control charging of a power storage device, includes a user detector that determines whether a user is present within a predetermined range relative to the vehicle, and a vehicle electronic control unit configured to permit the power storage device to be charged with electric power generated by the generator, in addition to the power from the outside of the vehicle, during external charging, when the user detector determines that the user is present within the predetermined range. The vehicle ECU is configured to inhibit power generation by the generator during external charging when the user detector determines that the user is not present within the predetermined range.