A container for consumer goods, such as smoking articles, has an outer housing with a hinged lid that houses an inner package of consumer goods. The inner package has an access opening through which consumer goods can be removed and that is covered by a reclosable flap attached to a first lid panel that is relatively movable to a second lid panel throughout rotation of the lid between lid open and closed positions. The hinged lid is connected to the reclosable flap that is arranged to cover the access opening. The reclosable flap moves relative to the access opening during movement of the hinged lid. The reclosable flap carries an indicium in a manner such that the indicium is not visible when the lid is in the closed position and such that the indicium becomes visible during movement of the hinged lid from the closed position towards the open position.