The present inventions provides a lifting device 101 comprising a main body 105 being of a generally elongate form, said main body 105 having at one end thereof a transport means 102, 120 to allow said device to translate relative to the ground, a boom portion 103 cooperating with said main body 105 and adapted to support a load at its end, a motive power means 115 to lift or lower said load, said main body 105 being able to be pivoted by a user with respect to a fulcrum 102, 120 formed by either said transport means 102, 120 and a ground location or said transport means 102, 120, around an axis generally parallel to the ground, to transfer or arcuately move a load carried by said boom portion 103, thereby providing a functionally variable horizontal reach 1013 to said device 101.