A preparation method of a powdery polycarboxylate superplasticizer is provided, including: mixing a superplasticizer monomer with water to produce a mixture, heating and melting the mixture to produce a melt system; carrying out a bulk polymerization reaction by adding an initiator, a chain transfer agent and an unsaturated carboxylic acid into the melt system, forming a polycarboxylate superplasticizer precursor; and neutralizing and pulverizing the polycarboxylate superplasticizer precursor to produce a powdery polycarboxylate superplasticizer. Water is added in the bulk polymerization and reacts with the superplasticizer monomer and the unsaturated carboxylic acid. While the bulk polymerization reaction is guaranteed to be efficiently carried out and the solid polycarboxylate superplasticizer is formed, the viscosity of a bulk polymerization reaction system is reduced. The superplasticizer is suitable for dry-mixed mortar, high-efficiency concrete and other products.