A pressure touch control display apparatus and a control method therefor. The pressure touch control display apparatus includes a backlight module, a piezoelectric component and a monitoring circuit, wherein the piezoelectric component is arranged on a reflection sheet of the backlight module, and the piezoelectric component is deformed under the action of a pressure and generates an electrical signal corresponding to the pressure; and the monitoring circuit is electrically connected to the piezoelectric component, and the monitoring circuit is used for monitoring the electrical signal generated by the piezoelectric component.