Various methods and systems for providing query result items using an item title demand model are provided. A query is received at a search engine. Based on receiving the query, an item title demand engine is accessed. The item title demand engine operates based on an item title demand model which uses token weights, representing skip probabilities of tokens in item titles, to determine title scores for result item titles for corresponding queries. Based on accessing the item title demand engine, one or more result item titles for the query are identified from items in an item database. An identified result item title is identified based on a title score determined using the item title demand model and a highest skip probability of a token in the result item title. The one or more result item titles are communicated to cause display of the one or more result item titles.