An enhanced roadside assistance system may modify service provider role assignments in roadside assistance accounts. The system may be configured to modify a service provider role assignment associated with a roadside assistance account by assigning a service provider role to each of a plurality of service providers. The system may receive a service request from a roadside assistance device for an individual associated with a vehicle. The system may identify one or more of the service providers offering a type of service indicated by the service request. Based on the service provider role assignment, the system may transmit a notification of the service request to at least one of a plurality of computing devices associated with one of the service providers. The system may receive a response comprising one or more discounts and transmit the response to the roadside assistance device for presentation to the individual.