The present disclosure relates to a smart shopping cart, a server, a smart shopping system, and a method. The smart shopping cart includes a shopping cart body, an image capturing unit, and a display unit. The image capturing unit is configured to capture an image of a user face, such that the server identifies the image of the user face to obtain user identity information, query a user consumption history database based on the user identity information to obtain user consumption history data, generate user consumption interest data according to the user consumption history data, and generate product push information according to the user consumption interest data. The display unit is configured to receive and display the product push information.