A method and display system for dynamically adjusting image characteristics in real-time for a user therein. In real-time, a determination is made of a dynamic user position facing one or more fixed display screens. In real-time, and taking into account the dynamic user position, luminance of a plurality of zones is adjusted in a stream of images computed for display on the one or more fixed display screens. The calibrated (or adjusted) stream of images is then displayed onto the one or more fixed display screens. A relative view angle between the dynamic user position and the one or more fixed display screens may be determined taking into account in real-time while adjusting luminance. Adjusting in real-time, taking into account the dynamic user position, may also be performed on color properties of the plurality of zones in the stream of images.