A plug-in structure includes a connector and a plug; wherein the connector is provided with a jack. The jack is provided with a first terminal and a first guide rail structure are arranged, the first terminal being configured to be electrically connected to a first flexible circuit board; and the plug is provided with a second terminal and a second guide rail structure, the second terminal being configured to be electrically connected to a second flexible circuit board, and the second guide rail structure of the plug being in cooperation with the first guide rail structure in the jack to guide the plug to move in the jack, such that the first terminal and the second terminal are electrically connected.