Invention Grant
- Patent Title: Digital overlay offers on connected media devices
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Application No.: US17090126Application Date: 2020-11-05
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Publication No.: US11218761B2Publication Date: 2022-01-04
- Inventor: David John Evans , Thomas Greenway , Martin Ian Spicer
- Applicant: Roku, Inc.
- Applicant Address: US CA San Jose
- Assignee: Roku, Inc.
- Current Assignee: Roku, Inc.
- Current Assignee Address: US CA San Jose
- Agency: McDonnell Boehnen Hulbert & Berghoff LLP
- Main IPC: H04N21/478
- IPC: H04N21/478 ; H04N21/4784 ; H04N21/2668 ; H04N21/258 ; H04N21/2665 ; H04N21/41 ; H04N21/431 ; H04N21/436 ; H04N21/442 ; H04N21/81 ; G06Q20/20 ; G06Q20/36

Abstract:
A computing device includes memory for storing commercial metadata and offer metadata harvested from within an offer distribution network. A processor compares the commercial metadata related to a broadcast commercial to be streamed to a client media device with the offer metadata related to available offers from offer providers, to generate a comparison. The processor then selects an offer from the available offers based on the comparison; determines when and over what video stream the broadcast commercial is to be streamed; detects that a screen device is paired to the client media device; and delivers the offer to a display of the screen device during streaming of the broadcast commercial over the video stream to the client media device. When a user of the screen device selects an indicia of the offer, the offer is collected into a virtual wallet from which the offer can be redeemed in various ways.
Public/Granted literature
- US20210058661A1 Digital Overlay Offers On Connected Media Devices Public/Granted day:2021-02-25
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