In non-limiting examples of the present disclosure, systems, methods and devices for integrating web services in shell constructs are provided. Web browsing data, application activity data, and/or device data for a user may be received. A machine learning model may be applied to the data. One or more recommendations may be surfaced based on application of the machine learning model to the data. The recommendations may comprise one or more of: recommendations to install applications; recommendations to add service extensions; recommendations to pin and/or add a shortcut to a website; and/or recommendations to add platform integration services amongst multiple devices.