A method, system and computer-usable medium for providing composite cognitive insights comprising receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching and generating a sub-graph for incorporation into a cognitive graph; processing the cognitive graph, the processing the cognitive graph providing a plurality of individual cognitive insights; generating a composite cognitive insight, the composite cognitive insight being composed of the plurality of individual cognitive insights; and, providing the composite cognitive insight to a user via a set of cognitive media content.