A computer-implemented method is presented for enabling hierarchical conversational policy learning for sales strategy planning. The method includes enabling a user to have a conversation with a robot via a conversation platform, employing a plan database to store general plans used in the conversation, employing an industry database to store a plurality of candidate plans pertaining to sales promotions, and employing a plan and policy optimizer to allow the robot to select and output an optimal plan from the plurality of candidate plans, the optimal plan determined by hierarchical reinforcement learning via a first learner and a second learner, the first leaner selecting the optimal plan and the second learner selecting an optimal action.