The present disclosure is directed towards analyzing traffic across multiple media channels via encoded links. The method may include receiving, by a server of a media channel analysis system, identification of a plurality of media channels for which to generate encoded links to a resource, generating, by the server, different links encoded by the server and linked to the resource, assigning, by the server, a respective encoded link of the generated encoded links to each of the identified media channels, determining, by the server, for each of the identified media channels, statistics related to traffic corresponding to the respective encoded link and providing, by the server, an output comprising at least a portion of the statistics.