An image forming apparatus includes a photoconductor, a charger, a charge remover, and control circuitry. The charger is configured to charge the photoconductor. The charge remover is configured to remove charge from a surface of the photoconductor by light and electric discharge. The control circuitry is configured to: estimate a surface potential that the photoconductor has after the photoconductor is charged by the charger, based on a characteristic value of the photoconductor and a value of a current flowing through the charger after the charge remover removes charge from the photoconductor; and control a charging bias applied to the charger, based on the surface potential estimated.