In an approach to generating a story topic, one or more computer processors detect biometric data associated with one or more users, where the users are interacting with at least one social media content. The one or more computer processors collect the at least one social media content. The one or more computer processors analyze the biometric data and the at least one social media content. The one or more computer processors determine whether a popularity of the social media content meets a predetermined threshold. The one or more computer processors extract one or more keywords and one or more concepts from the social media content. Based on the extracted one or more keywords and one or more concepts The one or more computer processors generate one or more story topics. The one or more computer processors generate a report that includes the one or more story topics.