A method is disclosed. The method includes: obtaining a help request associated with a user operating an application and a click stream of the user within the application; generating a feature data structure based on the help request and the click stream; generating, by applying the feature data structure to a machine learning model, a topic data structure including a plurality of scores corresponding to a plurality of topics; obtaining a plurality of topic distributions corresponding to a plurality of articles; identifying, by applying the topic data structure to the plurality of topic distributions, a subset of the plurality of articles for the user; and displaying, in response to the help request, a graphical user interface (GUI) including a plurality of links to the subset of the plurality of articles.