Invention Grant
- Patent Title: Methods and apparatus to perform consumer surveys
-
Application No.: US15990187Application Date: 2018-05-25
-
Publication No.: US11227291B2Publication Date: 2022-01-18
- Inventor: Robert A. Luff
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight & Zimmerman, LLC
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
Methods and apparatus to conduct surveys are disclosed. An example apparatus includes an activity sensor to generate activity information, and a location sensor to generate location information corresponding to a portable device carried by the person. The apparatus further includes a processor to: generate media monitoring information indicative of exposure of the person to at least one of an advertisement or a product; determine a number of exposures the person has had based on the media monitoring information; identify a survey question based on the number of exposures; determine a speed of travel of the person based on at least one of the location information or the activity information; and compare the speed of travel to a threshold. The apparatus also includes a communication interface to automatically offer the survey question via the portable device when the processor determines the speed of travel is beneath the threshold.
Public/Granted literature
- US20180336573A1 METHODS AND APPARATUS TO PERFORM CONSUMER SURVEYS Public/Granted day:2018-11-22
Information query