A method of enhancing a user interface of a network-based publication system based on seasonality scores associated with items featured in listings posted on the network-based publication system is disclosed. Seasonality data is generated for each of the items. The generating of the seasonality data includes identifying a season corresponding to transaction data pertaining to each of the items and storing the seasonality data in conjunction with the transaction data in a database. The season pertains to a selected user action that is to result in a presentation of a user interface on a device of the user. Seasonality scores are calculated and associated with the items featured in a subset of the listings that are candidates for inclusion in the presentation of the user interface. Relevancy scores are adjusted for each of the candidates and are incorporated into a presentation of the listings in the user interface.