A system for communicating a message in response to placement of a product proximate to a mobile electronic device. The system includes a product package comprising a token that includes a power source and a wireless transmitter, and a mobile electronic device. The mobile electronic device includes a processor, a computer-readable memory, a wireless receiver that is operable to detect a signal emitted by the wireless transmitter of the product package, and a transmitter. The processor is configured to detect the signal, analyze the signal and extract token information from the signal, retrieve user information for a user who is associated with the mobile electronic device, generate a message that corresponds to the extracted information, and cause the transmitter of the mobile electronic device to send the message via a wireless communication protocol.