Images capture an object that a person in a frictionless store is looking at. A user interface is automatically initiated on a device identified as the object. If the person is holding an item, the user interface is automatically placed in a state that displays the item details and pricing within the user interface and provides a link to all item descriptions in possession of the user within the frictionless store along with a running price total of all the items. If the person is not holding any item, the user interface is automatically placed in a state that displays item details and pricing within the user interface to all item descriptions in possession of the user within the frictionless store along with a running price of all items.