The present invention concerns a starting burner (100a; 100b) for a fuel cell system (1000a; 1000b), having a catalyst (10) with a catalyst inlet (11) and a catalyst outlet (12), a catalyst area (13) being formed between the catalyst inlet (11) and the catalyst outlet (12), and the catalyst area (13) being surrounded by a catalyst wall (14) in a passage direction (D) from the catalyst inlet (11) to the catalyst outlet (12), and an operating fluid guide section (20) for supplying an operating fluid (F1) to the catalyst inlet (11), wherein the operating fluid guide section (20) is arranged outside the catalyst (10) at least in sections along the catalyst wall (14). The invention also concerns a fuel cell system (1000) with the starting burner (100a; 100b) and a method for heating a service fluid (F1) in the fuel cell system (1000a; 1000b).