Provided in the embodiments of the present disclosure are a wireless communication method, an evolved NodeB and a user equipment, wherein the evolved NodeB receives channel quality of a sub-band sent from the user equipment, the sub-band being a partial bandwidth divided from a system bandwidth, and the evolved NodeB determines a modulation and/or coding scheme adopted by the sub-band, and sends indication information carrying the modulation and/or coding scheme adopted by the sub-band to the user equipment.