A method, apparatus and computer program product are provided in accordance with an example embodiment in order to initiate a message and communication on behalf of one or more tracking devices or initiate a request for location information associated with one or more tracking devices. In the context of a method, the method includes pairing at least a first device with at least one tracking device that is associated with a user; wherein the first device is configured to interact with the at least one tracking device. The method further includes detecting an alert condition with respect to the at least one tracking device and initiating a message request to the at least one tracking device. The method further includes causing an alert message comprising the location information associated with the at least one tracking device to be transmitted.