In esports a game firm has a game played by a gamer and shown on a third party viewing platform. To the firm, the platform is a middleman. The customer of the platform should be a customer of the firm. The gamer guides a viewer to watch the gamer on a read only copy of the game installed on the viewer's computer. The platform is bypassed. The viewer is now the firm's customer. The firm monetizes with ads and subscriptions. A viewer can be a tour guide of the game to other viewers.