A vehicle control system includes: an automated driving controller configured to execute automated driving in which at least one of acceleration/deceleration and steering of a vehicle is automatically controlled; and a mode setter configured to set a mode of the automated driving which is executed by the automated driving controller and to set the mode of automated driving to an exchangeable mode in which an occupant who sits in a driver seat is able to be exchanged when the automated driving is executed in a mode in which an occupant needs to sit in the driver seat of the vehicle and predetermined conditions have been satisfied. Accordingly, it is possible to enable smooth exchange of an occupant during automated driving.